We Don’t Follow Swimwear Trends. We Dress Archetypes.
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This Isn’t a Trend Report—It’s a Mood Map
We don’t chase trends. We riff on women we love and who inspire us.
At Riff Haus, every suit is a spell, a statement, or a scream—designed not for the season, but for the state you’re in.
This is our 2025 swimwear lineup: four emotional archetypes wrapped in fabric, each one unapologetically bold, tender, and totally wearable.

🌊 THE SWIMWEAR ARCHETYPES 2025



Rewrite the Rules, Rinse Nothing
This isn’t your average swim trend forecast.
We’re not here for minimalist tan lines or poolside passivity.
At Riff Haus, we design suits that speak before you do.
And this summer? They’re yelling.
Welcome to the Riff Haus Swimwear 2025 —a genre-bending, mood-driven lineup of looks built for identity, intensity, and Instagram.
1. SWIM LOUD - SWIMWEAR THAT CHOMPS
#CROC - Inspired by the hypnotising absurdity that is Kim Kardashian
This isn't reptile print—it’s rage print.
Swim Loud is for the girls who can’t be ignored.
Match your bite to your bikini. Wrap your summer in croc.
🖤 Try it if: You want to be seen (and maybe feared).
💬 Archetype: Hot-Blooded Heroine
2. SWIM SMOOTH - SWIMWEAR THAT MELTS
#BUTTER - Inspired by the soft summer album Butter by Sofi Tukker
Soft doesn’t mean silent. Swim Smooth is a surreal, feminine daydream—petals, cream tones, and slick second-skin fabrics.
Like if butter could walk, flirt, and block your number. It's unique swimwear for sure.
💛 Try it if: You like flirting in lowercase.
💬 Archetype: The Matriarch
3. SWIM BLUNT - SWIMWEAR MAKING A STATEMENT
#POLITICS - Inspired by the Shit Show
Say it with your chest. And your hips.
This is protestwear you can cannonball in.
Red, white, and boiling—because you should be.
❤️🔥 Try it if: You have rage, rights, and a pool invite.
💬 Archetype: The Architect
4. SWIM DEEP - SWIMWEAR SO SOFT
#SADWOMEN - Inspired by Japanese Breakfast and their Melancholy Tour
Cliffside prints. Ocean energy. Grief as fabric.
Swim Deep is for the women who hold it all together and let it all go—in the same breath. Swimwear for you.
🫐 Try it if: You cry in motion.
💬 Archetype: The Oracle