Why Rebecca Black? Because Playing It Safe Is Boring.

When we sat down to plan our Spring Drop, we weren’t looking for just any artist. We wanted someone who’s been through the fire, flipped the script, and come out louder, bolder, and totally unapologetic. Enter: Rebecca Black.

Yeah, that Rebecca Black. But if you're still thinking about Friday, you haven’t been paying attention. Her latest era—Salvation—is a hyperpop fever dream, a neon-lit ride through reinvention. She didn’t just bounce back from internet infamy—she bulldozed through it, rewriting the rules of pop on her own terms.

That reckless reinvention? That’s what we live for.

Our Hyperpop Collection is built on the same DNA: fearless, high-voltage, and impossible to ignore. The Salvation Riff takes the intensity of Rebecca’s sound and cranks it up into metallic finishes, glitchy textures, and silhouettes that demand attention. Once-pieces like the Salvation feature a female ready to judge, our Muddy dress makes leopard prints look old-school.  They’re an energy. A mood. A refusal to blend in.

Because fashion, like music, should be about breaking shit down and building something new. Rebecca Black gets that. And so do we.

👀 Get In. Get Loud. Get Salvation.